Willard Batteries

Go Green, Go Willard

In addition to manufacturing and supplying a comprehensive range of premium quality automotive batteries to the OE, replacement and leisure markets, the Willard Batteries brand has become well known in many diverse areas of the industrial market throughout sub Saharan Africa. Years of experience in selling underground traction batteries and in managing lamprooms and battery bays in the mining sector, combined with experience in materials handling, traction, transport, standby and UPS power markets, has seen Willard Batteries develop a product range that is robust and reliable in the most extreme environments.

The emergence of environmental issues near the top of the global political agenda over the past few years has not escaped the notice of the business community. The new importance of “green” issues in boardroom discussions, public relations strategies and production processes cannot be denied.

Willard Batteries’ “Go Green, Go Willard” campaign – which encourages customers to bring in their scrap batteries for recycling – was borne out of this burgeoning consciousness. The recycling of potentially damaging waste lead-acid batteries, and the subsequent plantingof trees in denuded urban areas, is a prime example of Willard Batteries “corporate responsibility” in the area of environmental protection.

The life cycle of a Lead-Acid Battery follows a continuous, closed loop. When a scrap battery is collected and returned to Willard Batteries, its lead and plastic are reclaimed and directed to new battery manufacturing.

Sabat Batteries

SABAT Batteries

From batteries for boats and jet skis, to batteries for cars and quad bikes, SABAT Batteries has positioned itself as the lifestyle battery of choice.

There is goodwill for SABAT Batteries that extends into all areas of South African life as the heritage of the brand grew out of its historically massive distribution network. SABAT Batteries remains one of the best known and loyally supported automotive component brands.

SABAT Batteries has additionally developed a special relationship with Q.A.S.A, the Quadriplegic Association of South Africa. Members receive free batteries and have the annual opportunity of participating in an adrenalin-charged race held at Kyalami race track.

SABAT and Willard Batteries currently have a new fleet of branded vans which can be seen doing the rounds nationwide. The vans are a response to increased demand from the informal sector and serve the dual purpose of supplying batteries to this sector as well as fulfilling the role of mobile fitment where needed. Powertech Batteries has a strong legacy in the informal sector where SABAT Batteries in particular, has retained a loyal customer base.

HiFase Batteries

HiFase Batteries

The HiFase brand is the name used for exports from South Africa. Made to the same specifications and on the same production line as the Willard Battery brand, HiFase offers exactly the same product quality, warranty and technical support. HiFase and Willard Batteries are identical in every way other than in name, both giving customers “The Power of Technology”.